![]() ![]() The changes are subject to approval from a membership conference in mid-November. Notably absent is the crown that has adorned Best Western logos for over fifty years. It is hoped that the three-dimensional aspect of the monograms will help them stand out among other hotel logos. The new logos have opted for a "friendlier" look with a typeface that resembles handwriting. ![]() The entire company is about to change is name from Best Western International to Best Western Hotels & Resorts, which also means a new corporate logo. In addition to the main brand, two other sub-brands - Best Western Plus and Best Western Premier - have been given new looks. In recent years Best Western has diversified its offerings from one unified hotel brand to seven different and it is hoped that these changes will clarify the differences within the newly expanded brand portfolio. Last week, it announced sweeping changes in its branding with new visual identities for most of its brands. Best Western is one of the largest American hotel chains, with more than 4,100 hotels worldwide, operated as a non-profit member association. ![]()
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